Why is writing important to you and why do you think it's an important medium for the world? It allows us to thoughtfully digest deep ideas, how they are put together and how they could apply to our lives.

What are your tried and tested remedies to cure writer's block? Meditation is the best way to get on top of the stories we tell ourselves.

What is your favorite time to write? On the treadmill desk in the sunroom mid-morning to mid-afternoon.

What's the best piece of writing advice you've ever received and would like to impart to other writers? Feel the fear…but put on your big girl panties and do it anyway.

What excites you most about being a writer in today's age? Writing supporters structured thought whether it comes out on the page or out in speech. It’s an excellent skill.

Allison Hartsoe's The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company is out now with Dataforge Press.