marketing and publicity - authors guild

For both self-published and traditionally published authors, the ability to market and promote your own work increases your chances of success. From being a better literary citizen to understanding social media platforms better, these resources will help get you started.

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ARTICLES

What to Expect When You’re Publishing: Publicity 101»

So your book is on its way to publication. You’re almost done with your edits. You and your publisher have debated and chosen a book jacket, and confirmed an on-sale date. Now, it’s time to meet your cheerleading captain: The Book Publicist.


An Author’s Guide to Creating Successful Book Events»

Unless a book has incredible advance sales or the author is very well known (and many times not even then) bookstores are not going to contact an author to do a book event. How then, do you get yourself into the stores? The answer is self-promotion.


The Dos and Don’ts of Self-Promotion»

This guide will help you navigate the pitfalls of self-promotion and help you get your work into the hands of readers who will appreciate it.


The Authors Guild Guide to E-Publishing»

The Authors Guild Guide to E-Publishing will help you evaluate your e-publishing strategy, providing guidance about working with agents and freelancers, advice on hiring publicists and digital marketing options, and the skills you need to produce and sell ebooks.


EVENTS & RECORDINGS

Webinar Series: The Digital Age Author: Best Practices in Marketing, Promotion and Reader Engagement»

In this six-session series, publishing consultant Jane Friedman will teach you the principles and techniques for building your author platform—particularly online—and publishing and promoting your own work, whether traditionally or self-published, using the many new tools and platforms now available to writers.


How to Make Twitter Work for You

Sarah Brumble, social media expert, presents tips and tricks on how to effectively use Twitter to promote your work. This seminar is geared to all authors, whether you’re new to the platform or an experienced user. Sarah has served as a social media consultant for many different types of media and arts businesses, including Atlas Obscura, music venues, and educational institutions.


How to Promote Your Book Using Social Media

Chris Syme, founder of CKSyme Media Group and author of the upcoming book SMART Social Media for Authors presents simple, effective strategies for authors looking to promote their work via social media, with a special focus on Facebook. Learn how to make strong marketing decisions that produce results based on your time, resources, and skill level.


Children’s Book Group Roundtable on School Visits

Children’s book author and Authors Guild council member Rachel Vail led a roundtable discussion on school visits. Topics included what to expect, tips for a successful visit, and more.

 

 

marketing and publicity - authors guild

For both self-published and traditionally published authors, the ability to market and promote your own work increases your chances of success. From being a better literary citizen to understanding social media platforms better, these resources will help get you started.


ARTICLES

What to Expect When You’re Publishing: Publicity 101»

So your book is on its way to publication. You’re almost done with your edits. You and your publisher have debated and chosen a book jacket, and confirmed an on-sale date. Now, it’s time to meet your cheerleading captain: The Book Publicist.

An Author’s Guide to Creating Successful Book Events»

Unless a book has incredible advance sales or the author is very well known (and many times not even then) bookstores are not going to contact an author to do a book event. How then, do you get yourself into the stores? The answer is self-promotion.

The Dos and Don’ts of Self-Promotion»

This guide will help you navigate the pitfalls of self-promotion and help you get your work into the hands of readers who will appreciate it.


EVENTS & RECORDINGS

Webinar Series: The Digital Age Author: Best Practices in Marketing, Promotion and Reader Engagement»

In this six-session series, publishing consultant Jane Friedman will teach you the principles and techniques for building your author platform—particularly online—and publishing and promoting your own work, whether traditionally or self-published, using the many new tools and platforms now available to writers.

How to Make Twitter Work for You»

Sarah Brumble, social media expert, presents tips and tricks on how to effectively use Twitter to promote your work. This seminar is geared to all authors, whether you’re new to the platform or an experienced user. Sarah has served as a social media consultant for many different types of media and arts businesses, including Atlas Obscura, music venues, and educational institutions.

How to Promote Your Book Using Social Media»

Chris Syme, founder of CKSyme Media Group and author of the upcoming book SMART Social Media for Authors presents simple, effective strategies for authors looking to promote their work via social media, with a special focus on Facebook. Learn how to make strong marketing decisions that produce results based on your time, resources, and skill level.

Children’s Book Group Roundtable on School Visits»

Children’s book author and Authors Guild council member Rachel Vail led a roundtable discussion on school visits. Topics included what to expect, tips for a successful visit, and more.

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