marketing and publicity - authors guild

For both self-published and traditionally published authors, the ability to market and promote your own work increases your chances of success. From being a better literary citizen to understanding social media platforms better, these resources will help get you started.

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ARTICLES

What to Expect When You’re Publishing: Publicity 101»

So your book is on its way to publication. You’re almost done with your edits. You and your publisher have debated and chosen a book jacket, and confirmed an on-sale date. Now, it’s time to meet your cheerleading captain: The Book Publicist.

An Author’s Guide to Creating Successful Book Events»

Unless a book has incredible advance sales or the author is very well known (and many times not even then) bookstores are not going to contact an author to do a book event. How then, do you get yourself into the stores? The answer is self-promotion.


The Dos and Don’ts of Self-Promotion»

This guide will help you navigate the pitfalls of self-promotion and help you get your work into the hands of readers who will appreciate it.


members onlyThe Authors Guild Guide to E-Publishing»

The Authors Guild Guide to E-Publishing will help you evaluate your e-publishing strategy, providing guidance about working with agents and freelancers, advice on hiring publicists and digital marketing options, and the skills you need to produce and sell ebooks.


WEBINARS, PANELS, & WORKSHOPS

Age of the Storyteller

A Free Online Marketing Course for Authors

The Age of the Storyteller is an eight-session online course designed by Lisa Weinert that teaches writers how to market their work.

In eight modules, consisting of videos, resources and optional assignments, writers will learn how to navigate the various publishing options open to them based on their specific projects and goals, as well as practical tools and strategies to market and promote their work before, during and after the launch


Long-Term Marketing Strategies for Authors

Like it or not, marketing is part of every modern author’s job description. This class takes a practical, personal approach to the oft-discussed but misunderstood "author platform," and explores targeted ways for writers to promote a new release or put life back in a book that’s been out for a while.


The Digital Age Author: Best Practices in Marketing, Promotion and Reader Engagement»

In this six-session series, publishing consultant Jane Friedman will teach you the principles and techniques for building your author platform—particularly online—and publishing and promoting your own work, whether traditionally or self-published, using the many new tools and platforms now available to writers.


Building Your Email List

In this webinar, Reedsy’s co-founder Ricardo Fayet will show you how to set up your mailing list and turn it into an automated marketing machine.


Create Engaging School Visits

Author Michelle Cusolito will provide practical ideas for planning and running an engaging school or library program that also meets the needs of teachers and librarians.


Is Paid Advertising on Social Media Worth Your Time?

In this webinar, we will explore the differences between organic and paid social media marketing; the various types of paid social media on platforms such as Facebook, Twitter, and Instagram; the pros and cons of social advertising; how to spend a social media budget; and, most importantly, how to optimize your campaigns to ensure the most engagement for your investment.


How to Make Twitter Work for You

Sarah Brumble, social media expert, presents tips and tricks on how to effectively use Twitter to promote your work. This seminar is geared to all authors, whether you’re new to the platform or an experienced user. Sarah has served as a social media consultant for many different types of media and arts businesses, including Atlas Obscura, music venues, and educational institutions.


How to Promote Your Book Using Social Media

Chris Syme, founder of CKSyme Media Group and author of the upcoming book SMART Social Media for Authors presents simple, effective strategies for authors looking to promote their work via social media, with a special focus on Facebook. Learn how to make strong marketing decisions that produce results based on your time, resources, and skill level.


Author Websites: Our New Sitebuilder Features

Whether you already have a website with the Guild or you’re thinking of creating one, this seminar is appropriate for you.


members onlyChildren’s Book Group Roundtable on School Visits

Children’s book author and Authors Guild council member Rachel Vail led a roundtable discussion on school visits. Topics included what to expect, tips for a successful visit, and more.

marketing and publicity - authors guild
For both self-published and traditionally published authors, the ability to market and promote your own work increases your chances of success. From being a better literary citizen to understanding social media platforms better, these resources will help get you started.


ARTICLES

What to Expect When You’re Publishing: Publicity 101»

So your book is on its way to publication. You’re almost done with your edits. You and your publisher have debated and chosen a book jacket, and confirmed an on-sale date. Now, it’s time to meet your cheerleading captain: The Book Publicist.


An Author’s Guide to Creating Successful Book Events»

Unless a book has incredible advance sales or the author is very well known (and many times not even then) bookstores are not going to contact an author to do a book event. How then, do you get yourself into the stores? The answer is self-promotion.


The Dos and Don’ts of Self-Promotion»

This guide will help you navigate the pitfalls of self-promotion and help you get your work into the hands of readers who will appreciate it.


The Authors Guild Guide to Self-Publishing»

The Authors Guild Guide to E-Publishing will help you evaluate your e-publishing strategy, providing guidance about working with agents and freelancers, advice on hiring publicists and digital marketing options, and the skills you need to produce and sell ebooks.


WEBINARS, PANELS, & WORKSHOPS

Age of the Storyteller

A Free Online Marketing Course for Authors

The Age of the Storyteller is an eight-session online course designed by Lisa Weinert that teaches writers how to market their work.

In eight modules, consisting of videos, resources and optional assignments, writers will learn how to navigate the various publishing options open to them based on their specific projects and goals, as well as practical tools and strategies to market and promote their work before, during and after the launch.


Long-Term Marketing Strategies for Authors

Like it or not, marketing is part of every modern author’s job description. This class takes a practical, personal approach to the oft-discussed but misunderstood "author platform," and explores targeted ways for writers to promote a new release or put life back in a book that’s been out for a while.


Webinar Series: The Digital Age Author: Best Practices in Marketing, Promotion and Reader Engagement»

In this six-session series, publishing consultant Jane Friedman will teach you the principles and techniques for building your author platform—particularly online—and publishing and promoting your own work, whether traditionally or self-published, using the many new tools and platforms now available to writers.


Building Your Email List

In this webinar, Reedsy’s co-founder Ricardo Fayet will show you how to set up your mailing list and turn it into an automated marketing machine.


Create Engaging School Visits

Author Michelle Cusolito will provide practical ideas for planning and running an engaging school or library program that also meets the needs of teachers and librarians.


Is Paid Advertising on Social Media Worth Your Time?

In this webinar, we will explore the differences between organic and paid social media marketing; the various types of paid social media on platforms such as Facebook, Twitter, and Instagram; the pros and cons of social advertising; how to spend a social media budget; and, most importantly, how to optimize your campaigns to ensure the most engagement for your investment.


How to Make Twitter Work for You»

Sarah Brumble, social media expert, presents tips and tricks on how to effectively use Twitter to promote your work. This seminar is geared to all authors, whether you’re new to the platform or an experienced user. Sarah has served as a social media consultant for many different types of media and arts businesses, including Atlas Obscura, music venues, and educational institutions.


How to Promote Your Book Using Social Media»

Chris Syme, founder of CKSyme Media Group and author of the upcoming book SMART Social Media for Authors presents simple, effective strategies for authors looking to promote their work via social media, with a special focus on Facebook. Learn how to make strong marketing decisions that produce results based on your time, resources, and skill level.


Author Websites: Our New Sitebuilder Features

Whether you already have a website with the Guild or you’re thinking of creating one, this seminar is appropriate for you.


Children’s Book Group Roundtable on School Visits»

Children’s book author and Authors Guild council member Rachel Vail led a roundtable discussion on school visits. Topics included what to expect, tips for a successful visit, and more.

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