For both self-published and traditionally published authors, the ability to market and promote your own work increases your chances of success. From being a better literary citizen to understanding social media platforms better, these resources will help get you started.
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So your book is on its way to publication. You’re almost done with your edits. You and your publisher have debated and chosen a book jacket, and confirmed an on-sale date. Now, it’s time to meet your cheerleading captain: The Book Publicist.
Unless a book has incredible advance sales or the author is very well known (and many times not even then) bookstores are not going to contact an author to do a book event. How then, do you get yourself into the stores? The answer is self-promotion.
This guide will help you navigate the pitfalls of self-promotion and help you get your work into the hands of readers who will appreciate it.
The Authors Guild Guide to E-Publishing will help you evaluate your e-publishing strategy, providing guidance about working with agents and freelancers, advice on hiring publicists and digital marketing options, and the skills you need to produce and sell ebooks.
WEBINARS, PANELS, & WORKSHOPS
School visits offer a much-needed source of income for children’s authors, and this discussion will explore the best practices for planning, booking, and pulling them off successfully whether in person or online. A panel of renowned authors and illustrators will discuss how they connect with schools, teachers, libraries, and media specialists as well as the going rates for author visits and the details of negotiating terms and book sales. We will also learn about the “dos and don’ts” of creating an engaging presentation that is designed for your audience. Featuring Paulette Bogan, Floyd Cooper, Debbie Ohi, and Carmen Oliver. Moderated by Pat Cummings.
Author and voice actor Randye Kaye will walk us through the process of turning your book into an audiobook to reach a wider audience and unlock another stream of income. We will discuss the value of audiobooks, whether you should narrate the book yourself and the resources you would need to do so, and the options for finding and working with a professional narrator.
Join author Amy Stewart for a conversation about working with both online and in-person book clubs. Amy is the author of six nonfiction books and six novels, and she has held more than 250 book club chats over Skype. In this webinar, we’ll talk about outreach strategies, working with publishers on investing in book club promotion, and ways for authors to manage book club requests.
A free step-by-step class to help authors create a book video to help market their books, from New York Times bestselling author Amy Stewart.
Early reviews for an upcoming release serve a number of purposes, from giving your book “street cred”, to building buzz, to helping readers identify if it’s the right read for them. But gaining early reviews can be challenging for both debut and established authors. In this session, we’ll go over four strategies to gain early reviews—with specific, actionable steps—and look at a case study of how those strategies panned out when put into practice. Whether you’re an indie author or taking the traditional publishing route, planning for early reviews will be an integral part of a successful release. Panelist: Intisar Khanani
You’ve published, or you’re about to publish, a book. Now what? Like it or not, an author’s job isn’t done once the book releases, so let’s look at how to promote a new release or put life back into a book that’s been out for a while. Using some basic principles of marketing, we’ll look at how to craft a marketing plan that raises awareness and makes the sale, based on your own unique strengths and audience. We’ll talk about how to use (and when to ignore) traditional and popular marketing tools like press releases, giveaways, events, advertising, contests, reviews, awards, and more. Plus, we’ll highlight a few counter-intuitive and unusual marketing strategies that really work. Whether you're traditional or self-publishing, you’ll walk away with new ideas and a framework to wrap them around. Panelist: Beth Jusino.
A Free Online Marketing Course for Authors
The Age of the Storyteller is an eight-session online course designed by Lisa Weinert that teaches writers how to market their work.
In eight modules, consisting of videos, resources and optional assignments, writers will learn how to navigate the various publishing options open to them based on their specific projects and goals, as well as practical tools and strategies to market and promote their work before, during and after the launch
Like it or not, marketing is part of every modern author’s job description. This class takes a practical, personal approach to the oft-discussed but misunderstood "author platform," and explores targeted ways for writers to promote a new release or put life back in a book that’s been out for a while. Panelist: Beth Jusino
In this six-session series, publishing consultant Jane Friedman will teach you the principles and techniques for building your author platform—particularly online—and publishing and promoting your own work, whether traditionally or self-published, using the many new tools and platforms now available to writers.
In this webinar, Reedsy’s co-founder Ricardo Fayet will show you how to set up your mailing list and turn it into an automated marketing machine.
Author Michelle Cusolito will provide practical ideas for planning and running an engaging school or library program that also meets the needs of teachers and librarians.
In this webinar, we will explore the differences between organic and paid social media marketing; the various types of paid social media on platforms such as Facebook, Twitter, and Instagram; the pros and cons of social advertising; how to spend a social media budget; and, most importantly, how to optimize your campaigns to ensure the most engagement for your investment.
Sarah Brumble, social media expert, presents tips and tricks on how to effectively use Twitter to promote your work. This seminar is geared to all authors, whether you’re new to the platform or an experienced user. Sarah has served as a social media consultant for many different types of media and arts businesses, including Atlas Obscura, music venues, and educational institutions.
Chris Syme, founder of CKSyme Media Group and author of the upcoming book SMART Social Media for Authors presents simple, effective strategies for authors looking to promote their work via social media, with a special focus on Facebook. Learn how to make strong marketing decisions that produce results based on your time, resources, and skill level.
Whether you already have a website with the Guild or you’re thinking of creating one, this seminar is appropriate for you.
Children’s Book Group Roundtable on School Visits
Children’s book author and Authors Guild council member Rachel Vail led a roundtable discussion on school visits. Topics included what to expect, tips for a successful visit, and more.