The Authors Guild Guide to Self-Publishing

Chapter 8: Marketing and Publicity for Writers


Given the ease of book publishing today, the biggest challenge facing authors is rarely how to get published, but how to make their book visible and discoverable in a market with so much choice and competition. This section tackles this challenge on two fronts: (1) publicists and traditional marketing, and (2) digital marketing.

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The full chapter INCLUDES:

Should you hire a publicist for your book?

And what should you expect when working with one? You’ll learn about the mindset required to work with a publicist, plus what costs to expect. Even if you don’t hire one, there are a range of traditional marketing activities you’ll want to pursue, such as advance review copies, book reviews, traditional media coverage, and more. We’ll go through the most important keys to success in these areas.

Digital Marketing: Best practices for authors

Common digital marketing efforts among indie authors include ebook giveaways, ebook discount services such as BookBub, social media and blogging, social media advertising, email marketing, author cross promotion through box sets, and more. We’ll cover what best practices look like and how self-published authors are reaching readers through a variety of promotional and PR strategies.

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