Throughout the year, we offer an array of seminars, panels, social gatherings and events for authors to keep you connected and informed about the legal and business side of writing.

We offer webinars and phone seminars on all aspects of the business of being an author and the book ecosystem, providing practical advice on a broad range of topics. We also provide in-person panel discussions and interviews on topics of interest to our members and sponsor social events throughout the country. Guild members have first—and often exclusive—access to these events. We also encourage our members to share literary events happening in their communities on our comprehensive Events Calendar, searchable by ZIP code.

 


Is Paid Advertising on Social Media Worth Your Time?

December 6, 1:00 p.m. ET

The social media landscape is constantly evolving. New networks rise to prominence (Snapchat), new technology increases user participation and real-time content (Periscope), and exhausting networks enhance their platform and product (Facebook, Twitter, Instagram). Organic reach is also shrinking as the leading networks ramp up their paid channels to monetize platform investment.

Social media is no longer just about conversation and content; it’s now an established channel for marketing and engaging existing fans to support future work. However, as a writer, is paid advertising on these channels worth your time and investment?

In this webinar, we will explore the differences between organic and paid social media marketing; the various types of paid social media on platforms such as Facebook, Twitter, and Instagram; the pros and cons of social advertising; how to spend a social media budget; and, most importantly, how to optimize your campaigns to ensure the most engagement for your investment. We will also investigate what you should do before jumping into paid advertising, what types of goals and key performance indicators you should set, and how to segment your audience for better ad targeting. Webinar presenter: Justin Alvarez

register button

To see recordings of our past webinars and panels,

visit our Webinar Archive.

 

Throughout the year, we offer an array of seminars, panels, social gatherings and events for authors to keep you connected and informed about the legal and business side of writing.

We offer webinars and phone seminars on all aspects of the business of being an author and the book ecosystem, providing practical advice on a broad range of topics. We also provide in-person panel discussions and interviews on topics of interest to our members and sponsor social events throughout the country. Guild members have first—and often exclusive—access to these events. We also encourage our members to share literary events happening in their communities on our comprehensive Events Calendar, searchable by ZIP code


Is Paid Advertising on Social Media Worth Your Time?

December 6, 1:00 p.m. ET

The social media landscape is constantly evolving. New networks rise to prominence (Snapchat), new technology increases user participation and real-time content (Periscope), and exhausting networks enhance their platform and product (Facebook, Twitter, Instagram). Organic reach is also shrinking as the leading networks ramp up their paid channels to monetize platform investment.

Social media is no longer just about conversation and content; it’s now an established channel for marketing and engaging existing fans to support future work. However, as a writer, is paid advertising on these channels worth your time and investment?

In this webinar, we will explore the differences between organic and paid social media marketing; the various types of paid social media on platforms such as Facebook, Twitter, and Instagram; the pros and cons of social advertising; how to spend a social media budget; and, most importantly, how to optimize your campaigns to ensure the most engagement for your investment. We will also investigate what you should do before jumping into paid advertising, what types of goals and key performance indicators you should set, and how to segment your audience for better ad targeting. Webinar presenter: Justin Alvarez

register button

 

To see recordings of our past webinars and panels,

visit our Webinar Archive.

Contact the Authors Guild to Learn More

Contact Us

Join the Authors Guild to learn more

Become a Member

Log in to your member account. If you are a member and do not have an online account, get in touch with the Authors Guild via our contact form.