Calling on his peers to step up for independent booksellers–”God knows they’ve helped us over the years,” he says–Sherman Alexie has sparked a grassroots movement of authors who will spend Small Business Saturday, Nov. 30, working at a local bookstore.
Dubbed “Indies First,” the program began with a letter Alexie sent to a group of authors over the Labor Day weekend.
“Hello, hello, you gorgeous book nerds,
Now is the time to be a superhero for independent bookstores. I want all of us (you and you and especially you) to spend an amazing day hand-selling books at your local independent bookstore on Small Business Saturday (that’s the Saturday after Thanksgiving, November 30 this year, so you know it’s a huge weekend for everyone who, you know, wants to make a living).
Here’s the plan: We book nerds will become booksellers. We will make recommendations. We will practice nepotism and urge readers to buy multiple copies of our friends’ books. Maybe you’ll sign and sell books of your own in the process. I think the collective results could be mind-boggling (maybe even world-changing).
In the letter, Alexie (a member of the Authors Guild Council, though his invitation extends to all authors) mentions his recent experience as bookseller-for-a-day at Seattle’s Queen Anne Book Company and says:
“What could be better than spending a day hanging out in your favorite hometown indie, hand- selling books you love to people who will love them too and signing a stack of your own?”
Authors who have already signed on for Indies First include Laurie King, Paul Fleischman, Cynthia Lord, Rick Bass, David James Duncan, David Abrams, Shannon Hale and Josh Hanagarne, according to the ABA.
Small Business Saturday has become a key annual event for independent booksellers, a chance to boost both sales and consumer awareness. The ABA’s “Thanks for Shopping Indie” promotion will also launch on Nov. 30.
In actions ranging from the individual (Wiley Cash’s incentive for pre-ordering his new novel from an independent) to the large scale (the Booktalk Nation interview series) authors are finding ways to give back to independent booksellers and educate readers about the importance of shopping at indies. Indie First provides an opportunity for many more authors to do the same.