Ebooks, International Part 2: In Russia, Amazon Readies Kindle. Can Harvard/Goldman Alum Make It Work?

Earlier, we reported on ebook developments in Brazil. Now, on to Russia.

Ingrid Lunden of TechCrunch reports that Amazon appears to be getting ready open ebook operations in Russia. Although Amazon hasn’t confirmed the report, on April 19 Forbes posted news at its Russian website that Amazon had hired Arkady Vitrouk to head its Russian office. Vitrouk is the former CEO of ABC-Atticus, a Russian publishing conglomerate owned by Alexander Mamut, which Forbes says is one of Russia’s 50 wealthiest people.

Lunden of TechCrunch confirmed Forbes’ report through Vitrouk’s LinkedIn profile, which lists him as director of Kindle Content for Russia. (It also shows that he attended Harvard Business School and worked at Goldman Sachs before joining Atticus Publishing Group and now Amazon.) Lunden dug further, finding that Amazon is seeking to hire two content acquisition managers for Kindle Russia, and a senior manager for Kindle content pricing in Russia.

Ebook pricing may prove to be particularly tricky in Russia, where digital piracy is rampant. One commenter on Forbes’ Russian site seems to think so, asking what sense it made for Amazon to enter the Russian market, “if the books on the Internet [I] will not be buying one.” (Translated by Google.)

The Russian Federation has been on the U.S. Trade Representative’s Priority Watch List for years. (Brazil, which we discussed in an earlier post, lags Russia as a haven for piracy in our government’s estimation. The USTR places it on its Watch List — without priority.) Perhaps things in Russia will soon improve, however. On December 21st, the USTR announced that it had reached an agreement with Russia on an Intellectual Property Rights Action Plan. The IPR Action Plan calls for Russia to take various steps to combat online piracy.

Then again, maybe not. The new IPR Action Plan was announced shortly after the 6-year anniversary of a US-Russia bilateral agreement (referred to here, p. 23) on the protection and enforcement of intellectual property rights. Russia’s been on the US Trade Representative’s Priority Watch List ever since.

Arkady Vitrouk has his work cut out for him.

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