A page one headline in the New York Times’ business section caught our eye this morning: “Amazon Not as Unstoppable as It Might Appear.” The article describes Amazon’s susceptibility to competition from start-ups in the retail sector. We’ve noticed a similar trend in the publishing industry. Now there are more—and more inventive—ways than ever to buy books without logging in to Amazon. We’d like to highlight a few of them. In our view, the more ways there are to get our books to readers, the better things are for us all.
One of the major developments has been publishers’ experimentation with selling directly. Last week Hachette rolled out a new sales program, letting readers purchase select titles from the publisher by clicking a “buy” button embedded in an author’s Twitter message. The program pairs books with limited edition collectibles: it began last Thursday when Amanda Palmer announced in a tweet that the first 100 people to buy her new release, The Art of Asking, would get a signed manuscript draft page. The program also includes astronaut Chad Hadfield’s book You Are Here—accompanied by an outer-space photograph of the Greek island of Corfu—and an offering from the satirical paper The Onion. So far, these are the only books slated for inclusion in the program.
While most major publishers sell directly nowadays, HarperCollins has distinguished itself by sweetening the deal for authors. In October, HarperCollins launched an e-commerce platform that lets readers buy books straight from its web page—sans bookstore, sans Internet retail giant. Kudos to Harper for passing on some profit to authors when it cut out the middleman: writers who offer their books through the program receive an additional 10% net royalty on e-book, print and audio sales. This applies even when authors sell the books through their own web page.